2 months into the Swatch/Omega MoonSwatchHuge lineups outside shops. Limit of purchase to 2, then to

Jun 10, 2022
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2 months into the Swatch/Omega MoonSwatch

Huge lineups outside shops. Limit of purchase to 2, then to just 1.

The watch costs $300.

The product launch has been compared with an Apple product release.

Was it all just due to herd mentality? Was it because they could finally afford an Omega? Was it their first Omega? Did it happen through word of mouth or social media advertising or for resale on the grey market? There are thousands listed on eBay now for $350 to $1000. One was sold for $8000, it seems. Swatch only sells their watches at select stores, it's doesn't seem to want to sell online.

Omega fans, some asked to have their names taken off list after this collab. It's not really exclusive now.

Omega is owned by Swatch, and some have said Omega had to comply although they weren't for it. Does the move do justice to the Omega brand? Omega is known for quality movements, and the new watch is a return to quartz. It's plastic (bioceramic), not metal. It's been said to have a cheap, light feel. The dye runs, reportedly.

People are wearing it as a fun, affordable accessory. It's high fashion. It's trendy. They're exclusive again because their production is limited and prices are bidded up.

There's no knowing where the future of a launch like this goes. The thing can easily be replicated.
Update Post

<div><b>2 months into the Swatch/Omega MoonSwatch</b></div><div><br></div><div>Huge lineups outside shops. Limit of purchase to 2, then to just 1. <br></div><div><br></div><div>The watch costs $300. <br></div><div><br></div><div>The product launch has been compared with an Apple product release. <br></div><div><br></div><div>Was it all just due to herd mentality? Was it because they could finally afford an Omega? Was it their first Omega? Did it happen through word of mouth or social media advertising or for resale on the grey market? There are thousands listed on eBay now for $350 to $1000. One was sold for $8000, it seems. Swatch only sells their watches at select stores, it's doesn't seem to want to sell online. <br></div><div><br></div><div>Omega fans, some asked to have their names taken off list after this collab. It's not really exclusive now. <br></div><div><br></div><div>Omega is owned by Swatch, and some have said Omega had to comply although they weren't for it. Does the move do justice to the Omega brand? Omega is known for quality movements, and the new watch is a return to quartz. It's plastic (bioceramic), not metal. It's been said to have a cheap, light feel. The dye runs, reportedly. <br></div><div><br></div><div>People are wearing it as a fun, affordable accessory. It's high fashion. It's trendy. They're exclusive again because their production is limited and prices are bidded up. <br></div><div><br></div><div>There's no knowing where the future of a launch like this goes. The thing can easily be replicated. <br></div><div><br></div><img src="/assets/post_imgs/1654917614_Screenshot_2022-06-11_03-19-33.png" class="appended-img"><br>
2 months into the Swatch/Omega MoonSwatch

Huge lineups outside shops. Limit of purchase to 2, then to just 1.

The watch costs $300.

The product launch has been compared with an Apple product release.

Was it all just due to herd mentality? Was it because they could finally afford an Omega? Was it their first Omega? Did it happen through word of mouth or social media advertising or for resale on the grey market? There are thousands listed on eBay now for $350 to $1000. One was sold for $8000, it seems. Swatch only sells their watches at select stores, it's doesn't seem to want to sell online.

Omega fans, some asked to have their names taken off list after this collab. It's not really exclusive now.

Omega is owned by Swatch, and some have said Omega had to comply although they weren't for it. Does the move do justice to the Omega brand? Omega is known for quality movements, and the new watch is a return to quartz. It's plastic (bioceramic), not metal. It's been said to have a cheap, light feel. The dye runs, reportedly.

People are wearing it as a fun, affordable accessory. It's high fashion. It's trendy. They're exclusive again because their production is limited and prices are bidded up.

There's no knowing where the future of a launch like this goes. The thing can easily be replicated.

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