Americans 77% have a favorable impression of South Koreans now (versus 31% in 2003). BTS and Squid Game.

Traditional ally UK, 57%. Americans have a higher impression of South Korea than of Australia and France, also.

China consistently has soured relationships when a country speaks out (often about Taiwan), and for China this is a no-go and China penalizes (economic action) them some way or other).

NBA tweet led to a ban.

The way China is run curbs any action to gain soft power, commented Aini. Everything that China has to show (which would be good for its image) has to go through a censorship and propaganda filter, filtering anything that could be seen as detrimental to the State. What comes out doesn't strike a chord. "China itself is actually stifling a lot of the soft power that it could have." Despite headlines saying China has a $10b soft power budget.

Some things that China is exporting are a makeup thing, Douyin, and a game, Genshin Impact.

If China drops it's filter, though, it will become more influenced (and communicate more?) with the West, which could lead to more instability.

People note that nowadays, anytime anyone even talks about or mentions something that is 'Chinese culture' in a positive sense, other people 'backlash' and start making comments that are negative about something China does that aren't really relevant to the original topic.

Another thing is that a lot of Douyin makeup is just reposted as 'Korean makeup' despite its Chinese creators, which is a label that might get more interest or views.

Chinese can't access the world to show their culture because they're blocked, unlike Japan and Korea.