Christiano Ronaldo removed some Coke bottles
... that were placed in front of him before a press conference, and just kept the water bottle, held it up and said, "Aqua."
Latin American newspapers ran headlines saying the move cost Coke $4b dollars because after the move the stock moved down over a percent (which is not uncommon in a days trading).
Ronaldo has before commented he tries to get his children to not drink soda or eat chips.
A day later, Paul Pogba moved a (non-alcoholic but appearance-wise identical) Heiniken beer that had been placed in front of him at a press conference, but left the coke bottles and water.