Investing mainstream started to realize physical stores are good
... Simeon Siegel of BMO was talking to Kelly on CNBC and said they just finished a 6-month study, and all the big retailers who disrupted traditional stores with their e-commerce model are now growing profits through moving to physical stores (in addition to e-commerce. The term is 'omni'). Also realized that the middle man has value. He talked about 'surprises,' such as physical stores allowing you to own the brand and own the customer. It doesn't keep you at a certain threshold like e-commerce does.