How Starbucks India CEO Plans on Winning Over Tea Drinkers (youtube.com)
One of the general distinguishing factors of cultures/countries are tea/coffee, and another is dogs/cats. Would you like to live in a country where people all drink tea and keep cats (Japan) or would you rather live in a country where everyone drinks coffee all day and everywhere you go there's dogs barking?
So if Starbucks succeeds in getting Indians switch to coffee, can we actually say that would be a positive or negative change? They'd probably get more work done, but would be more stressful maybe.