The Worldcoin Scam Just Got Way Worse (youtube.com)
Netflix is no longer growing, but it is spending to retain its subscription numbers. YouTube is 10x the audience and doesn't advertise. TikTok might merge with HBO or Discovery, and you can watch all those series in TikTok.
What made YouTube (and TikTok?) so big was the long tail of user generated content, that's what built the platform. You can do the premium stuff on top of that, but if you try to do the premium right away in a big way it might not work.