How are companies using sponsored ads to divert customers from local businesses? (youtube.com)
There's a local company called Waterloo Appliance Services, a legit long time company. But someone else outbids them for the Google search term ‘Waterloo appliance service’ and they put ‘same day service’ on their ad, and everyone searches and clicks this, but the website just diverts to another company that charges a bigger fee and doesn't even fix the appliances, reportedly.