He took a stand against Trump personal attacks in Trump 1.0, and this increased WP subs and WP even was profitable for 2 years. In 2014 Bezos declined to go through with a planned endoresement of Kamala Harris, and 250k people cancelled WP subscriptions. During the Trump campaign Bezos maintained his standard donations to both parties, but after Trump won Amazon donated $1m to Trump (the January 20 2025 inauguration) plus $1m in kind by streaming the ceremony on Prime Video. Bezos was one of many (most?) tech leaders who fell in line and congratulated Trump publicly and met with Trump do discuss deregulation and the economy. Amazon also bought the Melania Trump documentary at a price above market rate.