‘We need to have a newspaper that doesn’t sully itself with presidential endorsement.' Bezos also cut some opinions from the Opinions of WP, ‘We will cover other issues besides personal liberties and free markets but we will not be running any opinions that are in opposition to those.’ It became clear, the reporter says, within months, that he was shifting the Opinion more to the Right. The WP shifted to a powerful force of contraint on any administration to the WP being perceived to have fallen in line with political whims. ‘Bezos knows that digital industries tend to focus around one big winner. Amazon.com is the perfect example of this.’ We went from having many small shops everywhere to one giant that dominates the retail business and 'doesn’t allow much else to thrive outside of it in a lot of cases.'