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Started in the 70s when Western hippies decided to stay there. Shacks popped up, bars and hostels. In the 80s the locality pushed into development, big highrise expensive hotels etc. There was also a lot of unregulated development. The Taxi Mafia there (where Uber is not allowed) ensured high cab prices.
Prices shot up in a location where the appeal was low prices. There are lots of beaches, and now Goa is not one of the cheaper ones.
From here, Goa, some say, has to decide if they want to continue to try to pull in toursits, which means actual complicated work now and not just all cream. Ecological protection, limiting litter and other things associated with overcrowding, getting rid of the Taxi Mafia. But then, that sounds like it would come along with the kind of administration that is less about liberty, which also would mean a shift in tourists.
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