Google is Running Out of Storage (youtube.com)
Once we got people out of flip phones into smart phones, it became a question of hitting middle single digit growth, said Damodaran, and he has the iPhone 12 and doesn't ‘have the slightest desire to even look at the iPhone 16, because not enough is different...’
APPL returns cash in buybacks. It's the ‘greatest cash machine in history’ but not currently a growth engine.