The Evolution of Dating & How To Monetize This Industry (youtube.com)
'People will pay to increase their chances of finding love.' Video dating. Match.com monthly subscription to browse profiles. Match started buying competitors, consolidating the industry.
Should this activity be illegal? it's the same thing that caused the problems we have with SM and online retail.
2012 Tinder (owned by Match like dozens of other similar apps). Simplified to swipe left. Pay for an edge, if you want unlimited swipes or see who liked you.
One of Tinder's employees left and made Bumble, where only women can initiate. 2021 public.
User fatigue. Bots. Scams.