At least on the Canadian CBC broadcast of the Olympics, basically every segment between sports coverage was about ‘and women ...' even if there was nothing particular to say about women in the segment, and most commenting (all?) was women, pairs of women commentators, and not because they were good at it. Exhausting feminism on Canadian media.
Over a week after the start of the Olympics. No one watches. They turn it on sometimes. Some people have a sport the like. But it's a dud. The reason is the broadcaster, NBC. It's super boring to watch. They mostly show the more boring events, there are no athlete stories, there are no former champions who are interviewed or comment. The commentators are all young women who know little about sport, listening to them you can picture them reading the athlete's Wikipedia page. They say just a few things over and over, ‘positive’ things and very generic. NBC's commentators are not at the games, but are rather in a tiny room with just a desk in it in the States.
From the Olympic Comittee's perspective it's surprising they allow this. People are not going to be excited to watch the Olympics next time, because this time the Olympics seem so boring.
Part of the problem is streaming. 20 years ago (or 10?), people had cable tv, so they had like 3 or 5 or whatever options for watching. Now cable only has CBC in Canada, or NBC in the states (I guess). If you pay for extra, you get TSN and SportsNet. It would be good to take a more exciting approach to covering the Games. Like split or multiple screens, lots of special commentators, athlete profiles, coverage of home town locations and training vignetes, scenes of the athletes in other dress, like if they're models or do some other skill or job.
Another problem is the events. There are 16 sports, fine. Half of these a person maybe wants to watch. But some of these (not the most exciting ones), they have tons of divisions. It might be better to limit the top tier events to like 2 or 3 per sport, unless there is real demand (like figure skating events there are like 5 events but people want to watch all 5).