60% of Americans prefer Costco and Walmart "non-traditional stores". Staple items on sales, upping rewards on loyalty programs.
Kroger stepping up specialty which is fresh produce, building brand loyalty.
Store brands mean 10% less.
1 in 5 shop for groceries at Dollar chain stores. They want you to see that they have the exact same quality as a name brand. Often you'll see a comparison (products beside each other), with two big stickers next to each other.
Partnering with Insta-cart.
You can save if you do research before going shopping. Also you can track what food you have in your house and what's running low with apps.