• Virtual influencers

    On social media, the use of these characters is a bit of a thing. They're CG attractive women (usually) used to promote and sell products.

    Some have lots of followers. Some are modelling agencies offering a roster of character options. They've been used by some big fashion brands.

    About 40% of people reportedly follow a virtual influencer without knowing it.

  • Christiano Ronaldo removed some Coke bottles

    ... that were placed in front of him before a press conference, and just kept the water bottle, held it up and said, "Aqua."

    Latin American newspapers ran headlines saying the move cost Coke $4b dollars because after the move the stock moved down over a percent (which is not uncommon in a days trading).

    Ronaldo has before commented he tries to get his children to not drink soda or eat chips.

    A day later, Paul Pogba moved a (non-alcoholic but appearance-wise identical) Heiniken beer that had been placed in front of him at a press conference, but left the coke bottles and water.