#advertising

2 posts from the 2021–2022 archive.

Technology ·

Virtual influencers

On social media, the use of these characters is a bit of a thing. They're CG attractive women (usually) used to promote and sell products.

Some have lots of followers. Some are modelling agencies offering a roster of character options. They've been used by some big fashion brands.

About 40% of people reportedly follow a virtual influencer without knowing it.

Human Interest ·

Christiano Ronaldo removed some Coke bottles

... that were placed in front of him before a press conference, and just kept the water bottle, held it up and said, "Aqua."

Latin American newspapers ran headlines saying the move cost Coke $4b dollars because after the move the stock moved down over a percent (which is not uncommon in a days trading).

Ronaldo has before commented he tries to get his children to not drink soda or eat chips.

A day later, Paul Pogba moved a (non-alcoholic but appearance-wise identical) Heiniken beer that had been placed in front of him at a press conference, but left the coke bottles and water.