Bigger, existing companies who already understand well their domain, will be advantaged compared with smaller startup companies. The enterprise will eat their lunch.
These datasets, the companies didn't appraise them as highly before this tool came to show how well it could use these big datasets.
People are now locking down their datasets (Google Analytics?). Before, they would make them public, allow Google Search to use them because that meant traffic for them.
So far, even according to the Databricks CEO, chatbots seem the #1 use. Also analyzing customer data (medical records, ‘anonymously’) to find patterns. In insurance, there a long piles of papers to sign, but how does that apply to a particular case, and that can be asked. Also in finding sentiment about a product.