China's regulations versus celebrities
In May 2021, fans of an idol threw away 270k cartons of milk because they were buying the QR code on the carton to 'cheer on their favorite trainee' for an idol group ("the milk incident"). The milk waste was taken seriously, partially in light of the CCP's Food Waste Prohibition Law. After this incident, China's National Cyber Info Office (CAC) said idol fandom would become regulated heavily for irrational behavior. "Irrational celebrity worship."
Weibo has deleted countless posts and closed real and fake accounts for idol fan clubs online. They banned the BTS fan page (maybe the biggest K boyband currently) for 60 days and then banned 21 other fan groups for a month).
China used to post a lot of idol fan rankings, and Chinese spend a lot of money to support (sometimes smaller) celebrities. There are paid voting programs, but these have all been banned now.
Tencent (largest music platform in China) banned accounts from buying the same album or single more than once.
Chinese people paid $8m last year for K-pop (digital music only, or including merch?), the highest amount from China, reportedly. Total K-pop exports rose 3.6-fold yoy to $26m. This is considered by the CCP to be a trivial use of citizens' interest and money. China says this is a problem, a sick 'fan circle' that has become too prominent, with various fan bases abusing and slandering each other, engaging in 'malicious marketing,' and forcing fans, including young people, to raise funds to support the stars or would-be stars. A Chinese spokesperson put it that all this "seriously hinders the healthy development of the entertainment industry."
Another related issue is big famous celebrities who China sees as having "excessive incomes" or "false political positions," as well as non-masculine men. Some celebrities (who have passports from other countries) have said they'll give up their foreign passports. (I'm not clear on exactly what the issue is and which passport they said they'd give up.)
The K-pop style of attractiveness is considered to be imasculine, and China said they'll establish a correct beauty standard for Chinese as well, reportedly. Cosmetics will be among the things focused on. Many reality talent shows were banned for reasons in this vein of central planning. Effeminate boy bands are prohibited from being on idol talent shows.
Should we expect a somewhat extreme manifestation of the androgenous sexy "forbidden boy" style type we saw in America between the 50's and maybe 80s?
Another issue is celebrities who have caused controversy by committing immoral acts. Recently, Chinese stars have been in the news for sexual incidents, drugs, and tax fraud. One star published photos or something on his repeated visits to Japan's Yasukuni Shrine and was boycotted (by the Chinese public?).
I also read passing mention of 'foreplay programs.' What is that?